About us
Ecommerce Academy is an AI-first ecommerce education company for Shopify brand owners, founded by Brendan Gillen in Melbourne, Australia. Members learn to run their stores on 80% AI and 20% human using EcomOS, the Academy's AI ecommerce operating system, with 1-1 support from Growth Advisors and channel Specialists.
What we believe
Get help. Absolutely. But don't hand someone else the wheel. Agencies rent you results you never own, and courses leave you alone with a video library. We build the engine inside your store, with you, so the capability stays yours.
That's why we run on 80% AI, 20% human. AI handles the repeatable work: reporting, ad analysis, content, email and customer service drafts. You keep the 20% that needs judgment: the final decision, taste, brand voice, culture and community.
Every strategy we teach is tested on real stores first, including our own.
The team
Every expert has run stores, built marketing teams and scaled real brands.
Founder & AI Specialist
Led ecommerce at Superdry, 2XU, Petstock, Pacific Brands and Wesfarmers. Turned a $9K store into $1M+ in 18 months, then built Dosed to run on AI and 1.5 humans. The #1 YouTuber for Shopify & AI, Rethink Retail Top AI Leader 2026 and Top 50 in Ecommerce.
Growth Advisor
Eleven years running her own fashion brand, now managed with AI. Our Klaviyo specialist, and the person members go to for fast wins.
Growth Advisor
Spent 5+ years building an online fitness equipment brand, from sourcing and product development to checkout. Now he helps turn more of your visitors into customers.
Meta Ads Specialist
Has launched brands worldwide in cosmetics, apparel and drinks. Manages six figures a month in ad spend, so your budget is in practised hands.
Google Ads Specialist
A decade in Google Ads, scaling high-growth, big-catalogue brands from supplements to automotive. Data first, and every campaign judged on profit.
Email & Retention Specialist
Has led ecommerce teams for global brands including Clarks, Hush Puppies, Mint and Wesfarmers. Brings big-brand discipline to growing stores.
Brand & CRO Specialist
15 years launching drinks and hospitality brands, including an award-winning online gin. Lives for new tech and getting more sales out of every page.
Social Content Specialist
Built her brands on TikTok with content that went viral. Now runs multiple DTC brands in cosmetics and drinks, stocked in 150+ locations worldwide.
Founder
Led ecommerce at Superdry, 2XU, Petstock, Pacific Brands and Wesfarmers. Turned a $9K store into $1M+ in 18 months, then built Dosed to run on AI and 1.5 humans. The #1 YouTuber for Shopify & AI, Rethink Retail Top AI Leader 2026 and Top 50 in Ecommerce.
Two ways in: Bootcamp to build the foundations, or Elite to scale 1-1.
Apply to join the Academy