The course library

Every course, built on real stores.

Eleven courses across our Attract, Convert and Scale framework. All of them are included with Bootcamp and Elite membership.

Attract

Get more of the right customers

What paid digital marketing is and how to set up ads that make money: paid marketing metrics, owning your Facebook ads and optimising Google Ads.

SEO fundamentals for ecommerce and how to create SEO-rich content that brings in customers you don’t pay for per click.

Grow an audience so more people find you, and the ones you have keep buying time and time again.

Get other people creating content for you: how to find user-generated content (UGC) and use it to get the best results.

Convert

Set up the perfect product page layout and the theme features that get product pages converting.

For stores whose products aren’t converting: why customers aren’t buying and the optimisations that lift conversion rate.

Plan a successful, profitable promotion and merchandise your store with the Promotion Amplifier and Promotion Engine frameworks.

Scale

Set up Klaviyo, learn its features, and build the flows and campaigns that make money from your email list.

Implement the Email Engine Room automations framework, split testing and Klaviyo analytics.

Grow your list with competitions, dynamic flows and sign-up forms using the List Growth method.

When you start employing people: how to run a team and streamline processes so the business doesn’t depend on you.

Two ways in: Bootcamp to build the foundations, or Elite to scale 1-1.